INNOpomorze Uwolnij ideę! Open your mind!

Companies that have their hand in the social media increasingly use them not only to marketing and selling their products, but also in customer service. InteliWISE application allows you to run the business Facebook site with virtual advisors who promote the product in an interactive manner, responding to customer questions and alleviate problems in emergency situations of brand's reputation. This happens automatically, the answers are generated from the previously prepared knowledge base, but also on the basis of previous posts and comments. Specially designed interactive application is built into the company's Fan Page on Facebook. It can be placed in the Product tab or the Help tab.

"The problem of many companies promotional operations on Facebook flow from the dynamics of this medium. Yes, millions of Poles spend an increasing amount of time on Facebook and other social networking sites, but the company profiles are not prepared, for example, for sudden critical comments, or simply to customers' questions. And unlike traditional media, customers using social networks require an immediate response. Hence our products - software, which not only immediately respond to questions, concerns or problems customers, but also learns from previous posts "- says Marcin Strzalkowski, CEO InteliWISE SA.

With this solution the company can significantly reduce the cost of interacting with the fans, because the software works even when there is no customer service on Facebook. The cost per customer can be up to 8-10-fold lower than the consultant service hotline. Additionally, the system generates reports from the dialogues, so that firms to receive important data necessary for building a social marketing strategy.